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UPPS 07.04.10 - Guidelines for Alcohol or Tobacco Sponsorship

Guidelines for Alcohol or Tobacco Sponsorship

UPPS No. 07.04.10
Issue No. 4
Effective Date: 4/09/2014
Next Review Date: 1/01/2018 (E4Y)
Sr. Reviewer: Director, LBJ Student Center


    1. This UPPS establishes guidelines for the Texas State University community and marketers of alcohol or tobacco products advertising or co-sponsoring events.

    1. Advertising and promotion by co-sponsoring merchandisers of alcohol or tobacco should focus on the event being held, not on the products.

    2. The sale or giving away of items bearing the alcohol or tobacco co-sponsor’s logo or message must not be the primary activity or focus.

      1. The sale or giving away of alcohol or tobacco advertising items (e.g., key chains, t-shirts, frisbees, cups, etc.) must be handed out or sold to those attending a co-sponsored event.

      2. The sale or giving away of alcohol or tobacco-related logo items solely as a fundraising or promotion activity is prohibited, including by student organizations.

    3. Advertising and promotional events shall not encourage or imply approval or acceptance of alcohol abuse, underage drinking, drinking and driving, drinking as a solution to personal or academic problems, or drinking as necessary to social, sexual, or academic success. Where the co-sponsors are promoting alcohol and tobacco products, moderation messages (e.g., “Don’t Drink and Drive,” “Smoking is Hazardous to Your Health,” etc.) must be plainly in evidence.

    4. Tobacco and alcohol marketers will support the university philosophy of informed and responsible decision-making about the legal use or non-use of alcoholic beverages and tobacco products.

    5. The visible surface area of any giveaway item, flyer, banner, poster, or other form of advertisement may reflect the sponsor’s logo or message, but the primary emphasis displayed must be either neutral or promote the organization or event sponsored.

      1. Any alcohol or tobacco logo or message displayed must be secondary and cannot diminish the primary emphasis of the event. Secondary or product advertising will encompass no more than one-fourth of the visible surface area.

      2. No permanent signs promoting alcohol or tobacco products are allowed on campus.

    6. Alcohol and tobacco products will not be provided as awards or prizes to any person or organization participating in any given event.

    7. Marketing programs for alcohol will not be authorized to hold drinking contests as a part of their promotion. The giveaway of coupons for alcohol or tobacco products, or free sampling of any alcohol or tobacco product, will not be a part of any promotion.

    8. Marketing programs for alcohol and tobacco will not be permitted if the amount of donation is in any way dependent upon purchase or consumption of the alcohol or tobacco product.

    9. When using an alcohol or tobacco sponsor (e.g., Miller, Budweiser, Corona, Marlboro, etc.) for an event, the event must have an additional non-university co-sponsor that is not alcohol- or tobacco-related (e.g. Kinko’s, Nike, HEB, etc.).

    10. Registered student organizations are prohibited from co-sponsoring solicitation with non-university entities (see UPPS No. 07.04.03).

    11. Chartered student organizations with their sponsoring university departments are eligible to co-sponsor solicitation with non-university entities after approval from Campus Activities and Student Organizations see UPPS No. 07.04.03).


    1. Students, staff, and faculty must consult with the director of the LBJ Student Center, or designee, when planning alcohol- or tobacco-related marketing activities on campus. This office will ensure compliance with university policies and can discuss other suggestions or guidelines as may be appropriate.

    2. Sponsors of events where alcohol is served on campus grounds must receive approval as specified in UPPS No. 05.03.03, Alcoholic Beverage Policy and Procedure.

    3. Chartered student organizations and university departments who co-sponsor events must submit a completed Vendor Agreement form at least 10 business days prior to the first day of the scheduled event (see UPPS No. 07.04.03).


    1. Reviewers of this UPPS include the following:

      Position Date
      Director, LBJ Student Center January 1 E4Y
      Director, Athletics January 1 E4Y

    This UPPS has been approved by the following individuals in their official capacities and represents Texas State policy and procedure from the date of this document until superseded.

    Director, LBJ Student Center; senior reviewer of this UPPS

    Associate Vice President for Student Affairs and Dean of Students

    Vice President for Student Affairs